Stakes are high as Cadillac's new branding effort debuts at the Oscars

Stakes are high as Cadillac's new branding effort debuts at the Oscars

DETROIT — The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the

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