stakes

Stakes are high as Cadillac's new branding effort debuts at the Oscars

DETROIT — The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the …

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Two fewer cars raises stakes for remaining Chrysler, Dodge models

“We know the convertible is going away and that at the end of the day, for the Chrysler brand to be relevant, it's going to have to be more than three products,” Chrysler brand CEO Al Gardner said in a recent interview. Production of the Chrysler 200 …

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