Oscars
Cadillac is coming back to The Oscars to evolve its brand, grabbing the official automotive sponsorship of the 88th Academy Awards just as it did for the 87th. But this time General Motors' GM +0.44% luxury marque is backing up its one-year-old …
And for the second year in a row, Cadillac will unveil a new ad for the Oscars featuring its most ambitious vehicle yet: the 2016 Cadillac CT6. Billed as the flagship for Detroit's remade luxury marque, the CT6 takes on the BMW 7-series, Mercedes S …
){kind=link}
){kind=link}
DETROIT — The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the …
){kind=link}
The General Motors Co. luxury brand will air three all-new commercials during the awards show, including one ad that doesn't show any Cadillacs. That commercial is intended as a prelude to Cadillac's new advertising campaign and brand mentality.
){kind=link}
Cadillac plans to unveil its fresh brand positioning, and a new tag line and advertising campaign, with TV spots during the telecast of the 87th Oscars on ABC on February 22. Then Cadillac will publicly reveal its new, top-of-the-range CT6 sedan at the …
){kind=link}
High-profile buzz is one goal of advertising, so Cadillac seems to have a winner with its new one-minute commercial above. "The spot for the new Cadillac ELR has provoked extreme reactions since its debut during NBC's broadcast of the Opening Ceremony …
){kind=link}