turnaround
As a marketer, I'm really fascinated by those few companies that are able to dramatically shift consumer beliefs and behavior. One of the most interesting recent examples of this is … Buick. Yes, Buick. To elaborate, I love cars. Not jewelry or …
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Cadillac's product makeover will include five new SUVs or crossovers by the end of the decade, a new subcompact car and three redesigned models that straddle the line between compact and midsize cars, according to a presentation by brand President …
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Think of the new Chevrolet Malibu as a referendum on the management of General Motors GM -0.65% . If Malibu gains ground against competitive midsize family sedans such as the Honda Accord, Toyota's TM 1.11% Camry, Nissan's Altima, and the Ford F …
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