Bobsled
While Under Armour licks its wounds from Sochi, BMW of North America is taking bows for designing the bobsleds that led to three U.S. medals at the winter Olympics. The real coup by BMW wasn't as much as having designed the bobsled, but rather getting …
Hoping to build, then drive, a better mousetrap, Team USA turned to the North American division of BMW, a company well-versed in speed … just not bobsleds. BMW USA's parent company in Europe began consulting on the German sled in 2010, but BMW …
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Auto manufacturer BMW played a major role redesigning the two-man bobsled that Holcomb will pilot. Holcomb's sled is one of three U.S. two-man sleds trying to end a 62-year Olympic medal drought. An American two-man sled has not won a medal since …
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It's been 78 years since the U.S. won an Olympic gold medal in the two-man bobsled race, but heading into the 2014 Winter Games in Sochi, the Americans are ranked No. 1 in World Cup competition thanks to a slippery new bobsled designed by BMW, …
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