Honing Beacon: Fiat Chrysler CMO Francois Reshapes Brand Identities

Honing Beacon: Fiat Chrysler CMO Francois Reshapes Brand Identities

Fiat Chrysler's continuing sales surge is remarkable partly because its 56 consecutive months of year-over-year gains don't depend in some ways on the overall dynamics of the U.S. auto market. And by continuing to hone and highlight the identities of

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