Reshapes

Marchionne reshapes Fiat Chrysler for merger or sale

Fiat Chrysler CEO Sergio Marchionne's latest reimagining of the company he created could be the highlight of his brilliant career. Just last month, Fiat Chrysler Automotive had a spotty product line, an uncertain future and few prospects of attracting …

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Honing Beacon: Fiat Chrysler CMO Francois Reshapes Brand Identities

Fiat Chrysler's continuing sales surge is remarkable partly because its 56 consecutive months of year-over-year gains don't depend in some ways on the overall dynamics of the U.S. auto market. And by continuing to hone and highlight the identities of …

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Fiat Heir Elkann Reshapes Family Legacy With Chrysler

While Fiat SpA (F) Chief Executive Officer Sergio Marchionne, 61, got the spotlight for the New Year's Day swoop to secure full control of Chrysler Group LLC, a reserved 37-year-old will ultimately determine whether that transatlantic combination succeeds.

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