Francois
Fiat Chrysler's continuing sales surge is remarkable partly because its 56 consecutive months of year-over-year gains don't depend in some ways on the overall dynamics of the U.S. auto market. And by continuing to hone and highlight the identities of …
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Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the …
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