It's a pity that it costs so much to launch a new automotive brand name, because e-Setta (an electric play on BMW's classic bubble-car Isetta) was reportedly considered, and might have proved an easier sell for BMW's new earth-hugging electrics …
It's a pity that it costs so much to launch a new automotive brand name, because e-Setta (an electric play on BMW's classic bubble-car Isetta) was reportedly considered, and might have proved an easier sell for BMW's new earth-hugging electrics …
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