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Chevy goes from 'technology and stuff' to boring and forgettable

This year's World Series worked out much better for "Chevy Guy" Rikk Wilde. His beloved Royals won, and Wilde didn't find himself sweating and stammering on national TV. But for Chevrolet, Wilde's absence meant its presentation of a 2016 Camaro to the …

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Chevy Retires 'Technology and Stuff' After Reaping Publicity Windfall

In the hours after Chevy regional zone manager Rikk Wilde stumbled through his 58-second handing over of the keys, uttering his now famous "technology and stuff" description of the 2015 Colorado, a few heads-up Chevy marketers seized the moment.

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Chevy turns spokesman's 'technology and stuff' mishap into ad campaign

As Giants ace Madison Bumgarner was presented his World Series MVP trophy and the keys to a brand new truck from Chevrolet that's also included in the package, Wilde let his nerves get the best of him as he stumbled through his message.

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