Sochi
Chevrolet's high-impact “The New Love” TV ad garnered more attention. But another commercial that Chevy also began airing during the Opening Ceremonies of the Sochi Olympics turned out to be an even bolder statement about the brand's redefinition of …
Auto manufacturer BMW played a major role redesigning the two-man bobsled that Holcomb will pilot. Holcomb's sled is one of three U.S. two-man sleds trying to end a 62-year Olympic medal drought. An American two-man sled has not won a medal since …
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If Chevrolet CMO Tim Mahoney was seeking deeper and broader cultural relevance for the brand's “Find New Roads” positioning with its high-stakes sponsorship of the Sochi games, he's probably going to get it with Chevy's first new TV ad out of the chute …
Michael Scully has raced cars and snowboards, so he wasn't expecting any surprises when he took his first ride in a bobsled in October 2011. For the BMW (BMW:GR) designer, who has 20 years experience building speed machines, the minute-long, …