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Alright, so maybe that's only if you are Jason Day, but he witnessed a palpable change in theme during Saturday's third round of the BMW Championship. Even though he actually extended his lead, no longer did Day look invincible. He posted four bogeys.
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If Chevrolet CMO Tim Mahoney was seeking deeper and broader cultural relevance for the brand's “Find New Roads” positioning with its high-stakes sponsorship of the Sochi games, he's probably going to get it with Chevy's first new TV ad out of the chute …
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