BMW Offers Money-Can't-Buy Perks to Keep Biggest Spenders

BMW Offers Money-Can't-Buy Perks to Keep Biggest Spenders

German ski legend Rosi Mittermaier passed on racing tips at Austria's Zillertal resort last winter to a group of 10 students who all had one thing in common: they owned a BMW 7-Series sedan. Bayerische Motoren Werke AG (BMW), the world's biggest maker …

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