BMW's i strategy has been only a partial success. It was launched to great fanfare with the i3 in the summer of 2013, with CEO Norbert Reithofer proclaiming: “what the mobile phone did for communication, electric mobility will do for individual …
BMW's i strategy has been only a partial success. It was launched to great fanfare with the i3 in the summer of 2013, with CEO Norbert Reithofer proclaiming: “what the mobile phone did for communication, electric mobility will do for individual …
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