SubBrand
Starting in July 2016, BMW will begin using the iPerformance designation on all of its plug-in hybrid vehicles. The iPerformance sub-brand will be debuted at the Geneva Motor Show on the BMW 7 Series plug-in hybrid, which will be called the 740e …
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BMW is officially launching its Tesla-fighting “i” sub-brand in the United States with a new marketing campaign that nods to “the future” and leverages the company's Sochi Olympics sponsorship to get the i8 plug-in hybrid and i3 all-electric city car …
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