Our friends at the Lotus F1 Team have done the unthinkable – putting an F1 car on the streets of Canary Wharf in London! Check out the video to see it in act…
It's a strategy also being embraced by German rivals BMW and Daimler's Mercedes-Benz as, after a six-year European market slump, carmakers overhaul sales practices and look for new ways to attract customers. "Staging the brand is becoming so much …