Strategy
A decade after taking the top spot in the global luxury-car market, BMW is at a crossroads. Years of rolling out new models ranging from coupe-like sport utility vehicles to seven-seat wagons have left the company with few niches open that could spur …
Several months after Commonwealth//McCann's EVP/global director of strategy and research left, the agency has promoted a new executive to lead the Chevy account. The organization looked internally for candidates and found one in Ash Farr , who most …
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A plug-in hybrid-electric version of a minivan, a segment where Fiat Chrysler is strong, was shown to dealers Tuesday, and that could help the company better address emissions standards. Write to Jeff Bennett at jeff.bennett@wsj.com and Christina …
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