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In the hours after Chevy regional zone manager Rikk Wilde stumbled through his 58-second handing over of the keys, uttering his now famous "technology and stuff" description of the 2015 Colorado, a few heads-up Chevy marketers seized the moment.
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While Under Armour licks its wounds from Sochi, BMW of North America is taking bows for designing the bobsleds that led to three U.S. medals at the winter Olympics. The real coup by BMW wasn't as much as having designed the bobsled, but rather getting …
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