Olympics
The Winter Olympic games in Sochi, Russia, are now underway, and official partner BMW is using the games to promote its two plug-in offerings, the i3 and i8. Skip to next paragraph. GreenCarReports. The website focuses on the auto industry's future …
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BMW is officially launching its Tesla-fighting “i” sub-brand in the United States with a new marketing campaign that nods to “the future” and leverages the company's Sochi Olympics sponsorship to get the i8 plug-in hybrid and i3 all-electric city car …
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