Marketing
NEW YORK — Matt Russell has owned several BMWs and has raced them for years. He fulfilled a childhood dream by working for the stalwart German automaker for more than a decade — until June, when he left BMW to take a marketing post at Cadillac.
As a marketer, I'm really fascinated by those few companies that are able to dramatically shift consumer beliefs and behavior. One of the most interesting recent examples of this is … Buick. Yes, Buick. To elaborate, I love cars. Not jewelry or …
Fiat Chrysler Automobiles will be part of the marketing force behind the "Star Wars: The Force Awakens" movie that opens in December. The automaker, known for partnering with movie studios, stars and musicians, is one of seven global companies that …
Proven Automotive Marketing Services Website Design Auto Shop Advertising method to Bring More Customers Quickly to your Shop, DIY Auto Repair Shop Marketing Tools Local SEO Google, Car …
It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016 Volt to be unveiled next January, Chevrolet's recently-arrived global chief …
Chevrolet experienced marketing nirvana as it hosted a record-setting crowd and sponsored a high-profile soccer match in its backyard at Michigan Stadium over the weekend. With the winning Manchester United team wearing Chevy's hallowed bowtie logo …
Audi repair marketing – Video Optimize Case Study of Euro-Tech Motors in Los Angeles and the results of the campaign for an Audi and Porsche repair shop. Vid…
http://www.HighEndAutoProfits.com This is a new case study showcasing the type of results Video Optimize, LLC owner Blake Goodwin produce for their clientele…
Audi of America VP-Marketing Loren Angelo thinks it will, thanks to the stop-your-partying creative and on-point message of the ad—that the new entry-level luxury sedan A3 requires no compromise, unlike so many other things in life. Audi's been a …
Blake Goodwin discusses Google’s Universal Search and the impact of Video Optimization and the dramatic results this Marketing methodology will produce for B…
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Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere. Half of the automaker's six brands recently launched new efforts. Chrysler says it wants to show consumers …
DETROIT — Saad Chehab, head of the Chrysler and Lancia brands, will give up those positions to become the chief marketing officer of Fiat S.p.A.'s Maserati luxury brand, Chrysler said today. Al Gardner, 49, who has been head of Chrysler Group's …
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Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the …
Mercedes Bmw Porsche Ferrari Repair Marketing Strategy – Case Study by Video Optimize launches Dearing Automotive advertising campaign online creating more c…
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