Inside Buick's New 'Touchy-Feely' Test Drive

Inside Buick's New 'Touchy-Feely' Test Drive

Buick just announced it plans to woo buyers with what it's calling the “24 Hours of Happiness Test Drive” that applies a gimmicky “new age” veneer to what otherwise seems like a terrific promotional idea. It's arguably the most eccentric marketing ploy

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