Chevy Backed Off 'Silverado Strong,' But What Did It Learn?

Chevy Backed Off 'Silverado Strong,' But What Did It Learn?

Chevrolet has learned that brands must keep their heads on a swivel these days, so to speak. That's one lesson of its botched “Silverado Strong” promotion that was to take place during Game 5 of the World Series on Monday night but was abruptly

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