As Cadillac, Chrysler Each Extol 'Doers,' Both Claim Higher Ground

As Cadillac, Chrysler Each Extol 'Doers,' Both Claim Higher Ground

It's impossible to miss the similarities between Cadillac's new “Dare Greatly” marketing campaign and repositioning of the brand, and the new advertising campaign by Chrysler for the 300 sedan which characterizes successful entrepreneurs as the “Kings …

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